We hate to say it, but you’re probably doing it all wrong. .
And that’s okay! That’s why you’re hiring us (hint hint). Most ad agencies will tell you that if they throw money into ads and focus on the right keywords, it will automatically generate sales. It is one of the core reasons that the SEO industry has become synonymous with scammers.
You’ve probably been told that in order to know if your strategy is working, it requires MONTHS of testing, and thus spending a ton of money. By the time you’ve realized the SEO company has been stringing you along with no results, it’s too late.
Because other SEO companies are trying to secure as many clients as possible, they cannot give you the attention your brand deserves. You want someone to become personally invested in your brand to understand your strengths, and properly tell your story. What these companies are NOT telling you, is that the right keywords are just a small portion of success. However, without a COMPELLING NARRATIVE STRATEGY, your keywords are useless.
What do we mean by narrative strategy? It’s a tool used to engage and connect with prospective customers in an emotional way. You can use these to tell the story of a product, or to explain why a business owner decided to sell a product. These narratives in turn appeal to customers because a story tends to be more personal than marketing content that is strictly factual. And guess what? We kick ass at this part.
Your advertisements, landing pages, videos, and on-site strategy should all be chapters in an unfolding story that help users choose YOU and YOUR BRAND. So, HOW is this accomplished? Schedule an appointment with us and we can tell you.