Roughly 75% of all online users will never scroll past the first page of results for search engines, if you are relying mostly on organic traffic to funnel visitors to your site it is crucial you appear on the top of the first page.
SEO is made of a million different moving parts and the possibilities for improvement are endless but finding the right changes to make is no easy task.
That’s why we’ve put together our top 10 tips to increase SEO, not only will these tips improve your rankings but they are also simple to apply and easily actionable.
- Site Speed
Loading speed is one of these most important factors for your site and will also make a huge improvement in SEO. On average a visitor will only give a page 3 seconds to load before exiting, if your site isn’t loading in this time you’re losing out on traffic.
Not only will Google rank you lower for slow load speed, but the negative interaction from visitors leaving quickly will also rank you lower.
This makes having a quick page speed, as well as a quick server response time essential to your SEO rankings.
The first step to correcting this issue is finding out what your load speed is currently, the service we prefer to use is GTmetrix. They will provide a guide of what is slowing down your site, as well as their recommendations on how to fix it.
If you’ve completed all their suggestions and your site is still running slow, it could be a server issue. Make sure you’re using a reliable hosting company if your server is slowing you down it’s probably time to find a new one.
Regular and Quality Content
Releasing new content is crucial to keep your site visitors coming back, if your website hasn’t changed since you launched there is no reason for a visitor to come back.
Releasing high-quality content on a regular basis will encourage people to continue re-visiting your site, thus raising your popularity in the eyes of the search engine and in turn raising your rankings.
Another factor that has been recently integrated into ranking is your dwell time. This is the amount of time that a visitor stays on your site, having compelling and quality content will greatly raise this.
Integrating strong keywords into your site is arguably one of the most important things you can do to improve your SEO.
The trick to finding out which keywords will work best for you is understanding how your audience thinks. You need to present your content and brand in a way that will appeal to the biggest group of your target audience possible.
Focus on using long-tail keywords, they will allow you to get more specific to your product, creating less competition, and attracting people already looking for what you provide.
Once you’ve decided on your keywords, integrate them throughout your site. Including keywords in your content, title tags, and meta descriptions will quickly raise your ranks, just make sure not to overuse this your keywords which is penalized by search engines.
Headlines. They tell your visitors what your content is about, break up long paragraphs of text, and are great for SEO.
They make your content easier to digest for visitors, meaning its far more likely they will actually read through your whole page, increasing your dwell time.
While they do not carry as much weight as they used to, the search engines still use your headline to determine what is on the page.
Headlines are a great place to include your keywords for that page.
Have more than just text
While having an interesting copy will get you ahead in the search engine, coupling that with multimedia assets will send you soaring. Your goal is to retain traffic on your site, including eye-catching pictures and videos that will help you obtain that.
Add a photo gallery, infographic, or probably our favorite a video, depending on the length of your videos you could have someone on just one page of your site for several minutes.
Just make sure all your multimedia content is relevant to the page and always use Alt-tags!
There are roughly 3.5 billion smartphone users in the world, that’s a lot of screens. If your site doesn’t look good and function well on phones and tablets people are going to leave..and fast.
Make sure every element on your site looks good and works well on both desktop and mobile devices.
Encourage Social Media Sharing
Having your existing audience promote for you is one of the easiest ways to encourage organic traffic, integrating easy social media sharing links is a great way to do this.
Simply add a few icons to your site and make sure to include them in all your regular content and within no time people will begin sharing your pages and bringing in new traffic for you.
Eye-catching titles and descriptions
From start to finish you want to be grabbing your visitors’ attention, having bold titles will help you do this. You want your page to stand out against all the other sites appearing on the same search page, make sure every page of your site is equipped with a strong interesting title guaranteed to spark interest.
To take it one step further, be sure your meta descriptions are interesting and encourage the reader to enter your page to learn more.
Google My Business
Local SEO can be more powerful to local/small businesses than national SEO ranking. If you have a brick and mortar business be sure to set up a Google My Business account, it’s free and will greatly improve your local rankings.
Your Google My Business listing will show visitors store hours, contact information, reviews, and much more. Many of your competitors, especially large chains will overlook this easy account setting yours up can put you miles ahead of the competition.
Clear Contact information
One of the quickest ways to lose a site visitor is if you lose their trust, and one of the first things people look for when verifying a site is their contact information.
Making your business easy to get ahold of is one of the best ways to gain credibility, as well as generate new business. Your contact information should have its own page and a spot in the footer and header.
Making your contact information painfully clear will ensure no one will report your site.
The main thing to remember about SEO is that it can always be improved. The key to staying at the top of the rankings is to always be evolving and improving.
No one thing will guarantee you a number one spot, but one thing is for sure SEO will always be an important factor to a successful website.
Start with making a few changes, monitor how that affects ranking, and then continue forward. With hard work a dedication you’ll be at the top of the rankings in no time.