Content is king.
If you don’t believe us, take it from Bill Gates who penned an essay of the same name back in 1996 for the Microsoft website.
“If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines.”
He knows his stuff.
Content and Your Online Audience
After more than a decade of working to create websites, one thing remains — and will always ring true — you are only as good as your content in establishing an online presence.
Words, Words, Words (also known as SEO)
Today’s search engines know what content truly relates to your site and what is, well … junk. Putting words for the sake of just being there won’t get you very far. But, delivering helpful content with relevant words on a blog? Well, that’s pure gold.
But, SEO and keywords aren’t the only ingredients for successful content.
Improving Your Website Content
What do we suggest to improve your site?
You can start by having a content analyst review and professionally assess your site for relevancy. For messaging. For branding.
Content needs to be evaluated based on:
When evaluating your content, yourself the following questions:
- Is it all on point?
- Where are there holes which could be filled?
- Are there missed opportunities which could convert a mere click to a sale?
- Are you effectively conveying your value proposition?
You Need a Blog
If you don’t have a blog, we strongly encourage you to put one in place.
And, if you have one, make sure you are not only tapping into your keywords, but also creating content which is relatable, and above all, shareable.
More and more, it’s about your social media platforms.
After all, there’s no chance for something to go viral without putting it out there.
Often times, we see companies invest money in social media management without having the necessary ducks in a row to succeed. Those ducks are content.
Aside from an SEO, PPC or other advertising campaign, the best way to drive traffic is via social media. That means, the content you share on social media has to be relevant, engaging, in some cases actionable,and above all, get people to click through to your site.
Creating Effective Messages in Social Media Platforms
Finally, understand the different social media platforms. Facebook is excellent for informative articles. Pinterest is fantastic for tips and inspiration. Know your audience and what they are looking for and think outside the box. Just because your company focuses on a specific good or service doesn’t mean you can’t create content that is a bit larger in scope. Most people prefer to be educated or entertained versus sold, so write content which serves those purposes with a side dish of sales versus the main course.
Now’s the time to get those eyes on your site!
Not everyone is a born writer, salesperson or social media strategist. When working on developing content and strategies, it’s important to tap into someone who has these skills in order to bring you the highest ROI on your site.
If you’re not sure where to start in terms of conveying your goods or service, or how to tailor messaging to your audiences via the various social platforms, we can help.
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