Web design means different styles for different industries. For businesses, it is crucial to have a design that sets it apart from competitors, is engaging and professional. It is the businesses’ first impression and is the key to success.
But, a company’s Web site isn’t just about being professional and engaging, it is about reflecting the company to their target audience. It may seem overwhelming when determining just what that means, but today, we’re going to make it a bit easier and take some of the stress of creation away from you (that’s how much we love you!).
Let’s start with the VERY basic idea that a company site needs to be functional (naturally), stylish and represent the right image. Now, let’s dive deeper so you can learn how to really stand out and make a lasting first impression.
What do you want to communicate to your audience? Focus on the brand values and delivering a clear, direct message to your customers that clearly lets them know what your business is all about and why they need you in their lives.
Content is King. Don’t skimp on words because, pretty pictures aside, your words are what sells you. Keep your content relevant, engaging (yes, this is a theme) and easily shared. Design the site around the content, not the other way around.
Today, customers don’t just browse from a PC. It is incredibly important to a site that is responsive and tailored to multiple platforms. What looks good on a 13” screen doesn’t always mean it will look good on a smartphone.
Highlight Contact Info
There is nothing more frustrating than having to dig to find contact information. If customers have to search for a way to contact you, your site has failed and business is lost. All essential information, like address, phone number, hours of operation, etc. should be prominently displayed on the site.
Keep it Simple
Less is more when it comes to quality web design. Businesses don’t need anything to distract from the company’s products, so while it may seem tempting to go for the flashier design, simplicity reigns supreme.
Keep it Secure
Customers want to be sure they can trust your business with their information, especially for e-commerce sites. Security starts in the backend, and should always be a focus of web design.
A website could look pretty, but if it doesn’t work, what’s the point? Your web design should focus on usability and ease of navigation for your customers, and should also be reliable. You don’t want your website to crash during a big event, or for customer’s frustrations with the site to drive them elsewhere.
Call to Action
Don’t be afraid to ask! You want your customers to engage with the site, so adding an area for calls to action, such as sharing, responding, or answering polls are an excellent way to draw customers. Asking for an email can help generate leads for future business marketing.
It isn’t just about credit cards in the online world. Be sure to give customers options for payment. You don’t want a customer going to a competitor because they accept PayPal and you don’t.
All businesses should monitor their website’s activity to determine what is working and what isn’t. Analytics can help drive more traffic to your site and show different trends that you can capitalize on.