Creating engaging website content may seem daunting, but we assure you it’s not. Even if you work in what some may consider a “boring” field of business there are ways to produce content that’s interesting and informative. Regardless of what business you’re in, you can’t afford to be boring when billions of websites are competing for the same traffic. You can easily create great website content by just following these easy tips:
- Graph(ic) it up!
If possible, when explaining or writing tedious information, turn it into something visual. Rather than explaining things in lengthy paragraphs, an infographic, chart, or image can make all the difference in grabbing a reader’s attention and understanding. An infographic is a visual representation of any kind of information or data. Whether it’s a study on crypto trends or how to properly pet a cat, a good infographic can help you show that information in an effective way. This in turn will help your readers visualize and quickly understand concepts. *BONUS* Infographics are great for social media, especially Pinterest!
- Be Helpful
The majority of users online are looking for answers or having problems with something in their lives. If your visitors are looking for information on something particular, this is your chance to provide the support and show off your extensive knowledge. Make sure that you keep a positive tone, answer common questions, and provide solutions for your target market. This will help you stand out as an expert in your field and have users bookmarking or coming back to read more.
- Get Your House in Order
When you have a lot of information to convey, your audience won’t continue reading or understand anything if it is disorganized. If everything is in one long block of text, it may look too intimidating and users will click away. To make sure your content is user friendly:
- Use bullet points
- Numbered lists
- Break up your text
This way users can scan your page and easily find what they’re looking for.
- Make it POP
Get your readers excited about what they’re looking at. Use dynamic and attention-grabbing words to describe what your company has to offer. Don’t be afraid to make it funny either! Usually, bland language will make the user’s eye glaze over and stop paying attention. Using everyday language will make your company seem more down to earth and relatable.
- Go with the Current
If a visitor comes to your site and sees the last blog was from 2016, they’re probably going to turn away very fast. Always take the time to regularly review your website and remove old, irrelevant information. If you have blogs and newsletters, make sure you produce new CURRENT content on at least a weekly basis. Publishing these is a great way to get new visitors and build up your social media presence.
One thing that the tips above all have in common, is that they make the needs of the website visitor a priority. Just because you understand your business or a certain topic, doesn’t mean everyone else will. Always keep your content engaging, interesting, and something people can learn a thing or two from. So, get out there, get creative, and create some amazing content!