As a small business, it is essential to understand SEO in order to be seen online.
Throughout the years, we’ve seen many companies who come to us and report they have optimized their site for search engines, but once we dig, we learn that isn’t the case.
Often times, companies think that a few tutorials or info graphics outlining how to nail SEO equate to online success. That simply isn’t the case. SEO is an extensive process that begins with creating a long list of target keywords and then spirals from there. Without someone whose background is in SEO, a business can miss out on opportunities that can result in an increased profit and larger audience.
While we always suggest working with someone who understands and can execute SEO properly, we also realize that business owners like to be hands-on and tackle this themselves.
So, how can you rock your SEO?
1. Remember the world of SEO is constantly changing
What you read a year ago isn’t necessarily relevant today. With Google’s recent changes to the way it ranks content on mobile devices and the increased attention to mobile responsiveness, it is more important than ever to really be up-to-date.
2. Include a blog on your website
Yes, blogging takes time, but have a blog can greatly improve your SEO. Aim for one post a week with content which is relevant and insightful. Try to hit 500 words per post and include an image which can be shared via social media outlets. While not necessarily a part of SEO, the more your content is shared, the more visibility your company can have … and at the end of the day, being in front of your audience is the most important thing. Within your blog, be sure to install a plugin the helps optimize your posts.
3. Identify your key words
Keywords take on different forms on your website. For your blog, they will be long tail (multiple words). Determine what your audience is searching for in terms of keywords, and what possible keywords can lead them to your site.
You can save yourself a TON of time by researching what key phrase your competitors are targeting as it relates to both SEO and PPC. By collecting this data you can benefit from the countless dollars and man hours invested in order to arrive to this list. While it is just the start, you can easily build an effective and targeted list and find the soft spots in your vertical as it relates to key phrases. There are many great tool available for this exact purpose such as keywordspy.com and spyfu.
4. Comb through your website
Having duplicate content or pages can hinder your SEO results. Examine each page. Do pages link to others on your site? Is the content filler or does it provide a value to your readers?