Your website is most likely the first place potential customers are discovering you. Even if you have a brick and mortar business, people still searched for the keywords that sent them your way. This is why it’s extremely important for your website to be clean, direct, and easy to navigate. With people’s ever-shortening attention spans, you need to reel them in quickly. Luckily, our team at egniteBIZ has some great tips and actionable items to pass along. Let’s Dive in!
The Need for Speed
One of the most infuriating experiences for potential customers is going to a website that loads too slow. We can’t tell you the number of times we ourselves have clicked X in frustration to find another company. To start, get your score. Google offers a free tool that will do this for you: https://developers.google.com/speed/pagespeed/insights/ .
Once you have your score, time to ramp things up. To improve your page speed, start by compressing all your images before loading them onto your website. The image file size is one of the leading causes of slow page speed, so compressing them can help you dramatically speed up each webpage you own.
Call Me Maybe
This isn’t some cheesy pickup line we promise, but your Call to Action (CTA) is huge. You’ve got your users on the site, they’re interested, now what do you want them to do? Tell them!
The problem with a lot of CTAs is that they don’t work. That’s because a boring button that says “click here!” is not going to generate user interaction by itself. There are TWO key things to bear in mind when thinking about your CTAs:
- They need to highlight the value of what you are offering. Instead of just saying “click here”, encourage your website visitors to “sign up for the latest news”, or “click here to get 10% off”.
- .You need to make your CTAs attractive. Instead of boring inline hyperlinks, use buttons, and make sure they look amazing. You can absolutely receive an increase clicks to the checkout area of your website, by testing color variations and action messaging. You can also play around with your design, and see what works for your business.
Images are Everything
Your photos define your business, are an incredibly powerful way of engaging your audience and are, perhaps, the most important element of beautiful website design. That said and we cannot stress this enough, you need to use the CORRECT images which can mean a few different things…
Please don’t use stock photos. They’re great as a placeholder and for making memes, but that’s about it. Research shows that stock images drastically reduce conversion rates because they make your website look cheap, but also because it’s a wasted opportunity to show your customers your awesome personality. Secondly, make sure that your images are optimized for your website.
Taking a few unique images of your actual business is a great idea, but be aware that the files that the average camera (or smartphone) produces are far too big for your website, and often lose resolution when being uploaded to cloud storage providers like Google Drive. Making them smaller won’t affect the detail that your customers can see, but does increase your page loading speed dramatically. And that, as we mentioned above, brings benefits in itself.
Where art thou website?
We’re not just touching on this because it’s one of the services we offer *wink* but it’s incredibly important. You can have the best website in the world, but if no-one can find it, then what’s the point? Search Engine Optimization (SEO) is a huge and complex field, but not using it altogether can have a very negative effect on the level of traffic to your site. Here are a few easy tips for basic SEO:
- You should check what keywords your customers are searching for, and write content that engages directly with these keywords. Sometimes, even changing one word in a headline can have a huge effect on where your page is ranked, so don’t be afraid to experiment and see what works best.
- You should also make sure that you are producing all different types of content. Pictures, videos, blog articles, even freebies like brochures or flyers, all have their place, and having all of them on your site ensures that you are reaching the largest audience possible.
- Use your most important keyword in your title tag. Specifically, you want to put your keyword in the front of your title tag.
- For all of your uploaded images, use a filename that briefly describes what that image is. For example, let’s say you want to upload a picture of chocolate chip pancakes. You’d want to name that image something like: Chocolate_chip_pancakes.png. Then, when you add the image to your page, give it a descriptive alt tag. So search engines will be able to “read” that image.
Time to get mobile
Let’s hit you with some hard facts about why you need to make sure your site is mobile responsive:
- Mobile-friendly sites show up higher in search results
- Mobile searches make up more than half of searches on search engines
If your site isn’t mobile-friendly, visitors are more likely to leave
For many advertisers, the majority of traffic comes from people on their mobile phones. This is definitely the case when advertising on social media too.
From a viewer’s perspective, a responsive website means a very smooth experience. It’s the same address and the same content, and it adjusts to the reader’s device, providing uninterrupted user experience. This process can actually be a great learning experience as well. Because you have less space to fit your content into, designing for a mobile phone screen can help you think about what is actually important. Here are four additional tips for creating a mobile-friendly website and making it easily accessible:
- Add a clickable phone number or email button so the consumer can quickly contact you from the website page.
- If applicable, include a map to your office or store that can be opened in the consumer’s preferred app.
- Use easy-to-click buttons and text. Using legible text and big buttons will improve overall user experience and increase conversions.
- Offer an option of using a keypad, not the full keyboard, when asking your users to fill out number fields on mobile forms. This will help your visitors save time and check out faster, without giving it a second thought.
Now it’s time to take these tips and put them into action! If you need any help completing the tips suggested feel free to reach out to our team, we’re also currently offering FREE 30-minute growth strategy session. One of our lead strategists will take a look into your online presence and give advice on specific areas you can improve on to help you burn past your competition.