Tag Archives: Marketing

Tips for creating a winning newsletter campaign

Every small business needs a winning newsletter campaign. You may know the type we are talking about: they’re packed with content that means something to the reader; they’re not overloaded with content; they create engagement via social media networks from sharing to commenting and beyond; they actually make the reader feel like they are receiving […]

How to write a press release for the web

Simple Press Release Rules: Pick 1 keyword of your top keyword phrases to optimize for in the press release. Make that keyword phrase part of your Title. Title not to exceed 80 characters. Use no special characters or links in title. Title must NOT contain company name. Insert a two line summary between title and […]