When was the last time you visited a business without first searching it online? Sure there are the occasional times when you’re window shopping and find an interesting store, but with the changes in technology, the internet is usually the first stop. Roughly 97% of all consumers perform an online search before visiting a business if your business doesn’t come up in the search you’re a missing out on a huge audience. Having a strong online presence is no longer an additional asset but a necessity and here’s why:
Helps you get found:
Like we’ve already touched on briefly, nearly all consumer interactions now begin online. Having a strong online presence guarantees that your business will be easy to find, and in turn, bring in new customers.
Showcases your services and products:
Your online presence gives you the opportunity to start the sales process without ever having to speak to a customer, it functions as a member of your team that never sleeps. This gives you a platform to show what makes your company unique and lets a consumer get to know your brand without having any direct contact. It’s important to have your information cleanly laid out, what products you have, how much they cost, and what your customer can expect. The average consumer is much more tech-savvy than before, they want to be able to find the information they’re looking for quickly and efficiently, make sure your online presence allows for this.
With the increase in scams and fake businesses, consumers are more tentative to purchase from companies they haven’t already ordered from, having a strong online presence will be the first step in gaining your audience’s trust. Not only does it give you a platform to show reviews and real interactions with previous customers, but it also allows you to show a more human or personal side of your business. If you use your online presence correctly you can even speak with customers and answer questions they have all through your website, building a relationship from their first online search.
The easiest form of marketing:
Online marketing is the way of the present (and future) which is an amazing thing because it is so diverse and cost-efficient. The possibilities of online marketing are endless and can easily be adjusted to fit whatever industry you’re in. Online stats are easy to track with the right tools, making it perfect for split testing and narrowing down which avenues perform the best for you and then only spending money on what works!
Having a strong online presence is no longer a way to get an easy upper hand, it is essential. If you want to grow your business the key is having an easy to locate, user-friendly online experience, especially in today’s climate.
Not sure where to start? That’s why we’re here to help, reach out today to schedule a free 30-minute growth strategy session! We’ll uncover all the areas of your online presence that are losing money and create a plan of action to fix them!